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"Revolutionizing Real Estate Marketing: How Our Google Search Ads Strategy Generated 500 Leads and Increased Revenue by 30%"
A real estate client from Los Angeles approached our agency to help them increase their online presence and generate more leads for their 2 BHK and 3 BHK properties. They had a well-designed website but were not able to generate enough leads through organic traffic.
The client faced tough competition from well-established real estate firms in Los Angeles. Additionally, their website lacked optimized content and landing pages, making it difficult to attract and convert leads.
Our team started by conducting thorough keyword research using tools like Google Keyword Planner, SEMRush, and Ahrefs to identify relevant keywords that would drive targeted traffic to the client’s website. We also analyzed the client’s competitors to identify gaps and opportunities in their keyword strategy.
Based on our research, we implemented a customized Google Search Ads strategy that included:
Keyword Research Strategy:
We identified relevant keywords with high search volume and low competition to ensure maximum return on investment for the client.
Ad Campaign Strategy:
We created separate campaigns for 2 BHK and 3 BHK properties, each with ad groups targeting specific keywords related to the property type.
Ad Copy Strategy:
We created compelling ad copies that highlighted the key features and benefits of the properties and included a clear call-to-action.
Landing Page Strategy:
We created dedicated landing pages for each ad group that were optimized with relevant keywords, compelling content, and clear call-to-actions to improve conversion rates.
We allocated a daily budget of $200 for the ad campaigns, with a focus on maximizing return on investment.
Our Google Search Ads services helped the Los Angeles-based real estate client to generate more leads and increase revenue for their 2 BHK and 3 BHK properties. By implementing a customized ad campaign strategy that included in-depth keyword research, optimized landing pages, and ad copies, we were able to attract and convert targeted leads for the client. The client reported a significant return on investment, with a decrease in lead cost and an increase in revenue.
“We are extremely pleased with the Google Search Ads campaign set up by this agency. We saw a 50% decrease in lead cost and a 30% increase in revenue within the first month of implementation. The campaign generated a total of 500 leads and received 10,000 clicks, resulting in a conversion rate of 15%. Highly recommend their services!”
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